Travel wisdoms
We use travel wisdoms to cut through and get people to think differently about cruise holidays. They’re that moment when a guest suddenly gets it, that holidays with us offer so much more than a typical land-based holiday.
They’re short, snappy lines that offer insights into our holidays. They reassure and de-risk cruise holidays for those who haven’t tried them yet and let them know that with us they’ll find their typical holiday pleasures… and then some.
For example, we could talk about beach days, but every holiday brand could do that. What makes our beach days special are the fact that the day before you could be city-sightseeing, and the day after you could be climbing a mountain, and that evening you could watch an incredible theatre show and the next morning you could head to the spa… Our holidays offer so much more.
Our travel wisdoms surprise either with an epiphany e.g.
‘I’m not travelling by air, land or sea but by infinity pool’
Or with a realisation that there’s so much more richness and variety to our holidays, e.g.
‘Wake up to a new view every day’
They can be about the destinations, the food, a brand partner – anything. They work across our brand to deliver those moments that make the reader think differently about our holidays.
Further examples:
If a normal holiday is a movie, a P&O Cruises holiday is the boxset
You’re going to need a bigger bucket list
It’s like living inside a beautiful screen saver
Good night Barbados / Good morning St Lucia
Adiós Lanzarote / Hola Tenerife
It’s like living inside a beautiful screen saver
It’s all your favourite holidays in one
The only holiday where the travel is as exciting as the destinations
Why go to one Caribbean island when you can go to eight?
The best view of the fjords is from inside the fjords
A style point on travel wisdoms: they should be written in Greycliff Demi Bold and don’t include full stops at the end.
Need a new travel wisdom? Our Copywriters will be happy to craft one for you. To arrange, please contact Workflow@pocruises.com