Our very own sound

We have our very own P&O Cruises sound (or mnemonic) and musical track.

Our musical track is a modern, bespoke remix of ‘Beyond the Sea’. You’ll have heard the track in our TV ads and is building traction for our brand. Usage of the track is closely controlled due to licensing limitations so you should contact Emily.Brown@pocruises.com or Joshua.Merchant@pocruises.com to get guidance.

The mnemonic is a sound we want people to automatically associate with P&O Cruises. We call it our ‘audible sunrise’ and it’s been designed to reflect our famous sunrise logo. It’s especially effective when used with the animated version of our sunrise and the two assets should be used together where possible.

The mnemonic works really well with our shimmery sunrise and helps bring it to life. Like all the classic pairs (Wallace and Gromit, Ant and Dec, fish and chips) combining our mnemonic and animated sunrise creates an ownable brand asset which helps set us apart and build our recognition. If it works in your channel, we’d love for you to use the pair as consistently as possible.