Add a splash of colour

We’ve evolved our range of colours to drive greater brand consistency and impact. A new lighter blue has been incorporated into the creative to add oceanic and premium cues to the brand. We’ve also introduced a cream colour to the background to add a richness and premium quality to the finish. The light blue and cream complement the navy and gold of the existing colour palette and work alongside these colours to reinforce the feeling of maritime adventure.

Our P&O Cruises red is used across our website to highlight a CTA within a button as this helps create standout for the channel. The red isn’t to be used on any other customer-facing comms as we’re keen to establish our new light blue and cream as brand assets. Red should be used sparingly within a piece of collateral and any high levels of usage need to go to the brand team for approval.